In the pulse of the city's streets, Lazarus, a trailblazing streetwear label, aimed to redefine fashion with an unapologetic edge. Despite crafting garments that echoed the raw energy of urban life, a distinctive storefront eluded them. Turning to Deadon, Lazarus sought a radical reinvention, aspiring to embody a brand identity as fierce and uncompromising as their clothing line.