In the pulse of the city's streets, Lazarus, a trailblazing streetwear label, aimed to redefine fashion with an unapologetic edge. Despite crafting garments that echoed the raw energy of urban life, a distinctive storefront eluded them.
Turning to Deadon, Lazarus sought a radical reinvention, aspiring to embody a brand identity as fierce and uncompromising as their clothing line.
Shaping Lazarus's brand identity, our mission surpassed mere logo creation and marketing. We aimed to forge a symbol synonymous with Lazarus's essence, radiating confidence and unmistakable presence. Beyond aesthetics, our role extended to designing key marketing materials, laying the foundation for Lazarus to make a bold statement in the market.
Immersing ourselves in Lazarus's streetwear ethos, we navigated the realm of rebellious fashion, deciphering their style, ethos, and mission. Through several dialogues, the creators' fervor ignited a creative wildfire, paving the way for the birth of a brand identity that mirrored their edgy spirit. The shared vibe between Deadon and Lazarus, with funky and edgy designs and aligned values, fueled a collaborative synergy that propelled the project forward.
The rebellion extended to palette selection, where hues mirrored the grit of the concrete jungle. Crafting graphics that resonated with Lazarus's ethos, the logo became the emblem of street-style defiance. This creative alchemy infused Lazarus's brand narrative with an edge, positioning them distinctly in the fashion landscape.
Lazarus's brand identity emerged as a living manifesto of urban rebellion, striking a chord with a generation unafraid to challenge conventions. With an electrifying storefront, Lazarus was poised to redefine streetwear, a powerful fusion of fashion and identity that set them apart in the bustling cityscape.
