{Client: Looming Light}
{brand identity}

Untold Narratives; the canvas of hidden emotions.

At the heart of Looming Light's vision is a fervent desire to ignite imaginations, frame by frame. Their mission? To craft not just films but visceral experiences, leaving an indelible mark on every viewer's soul. Driven by a relentless commitment to purposeful storytelling and an electrifying tone, Looming Light stands on the brink of a cinematic odyssey, unveiling narratives that expose the hidden tapestry of emotions within.

In a relentless world where narratives are drowned in the chaos, Looming Light, a fearless film studio, rebelled by unleashing stories that cut through the noise. They beckoned Deadon to forge their digital presence that echoed in the hearts of their audience.

{Overview}

Setting the stage.

Nestled in the cinematic embrace of LA, where every dream is a reel and glamour is the air, Looming Light had already made its mark, creating a buzz with their remarkable work. Despite the applause for their films and documentaries, there was a missing element – a storefront that truly reflected their brilliance. This is when Looming Light Media turned to Deadon for help, seeking a fresh start, a brand new identity to kickstart their next cinematic chapter.

{Approach}

Putting on the narrative shoes.

Before we dive into shaping a brand all about human stories, we first walk in their storytelling shoes – getting to know how they tell stories, what they believe in, and their mission. In just a handful of conversations, the fervor radiating from David and Tom ignited a creative spark within us, compelling the birth of a vibrant and dynamic brand identity.

{Process}

Putting in perspective.

With Looming Light Media's vibrant vision as our guide, Deadon crafted a brand style bursting with intentional energy. The colours - a mix of sunset shades, sky blues, and soft greys - capture the essence of Looming Light's storytelling dynamism. Enter the logo, a blend of light and horizon, symbolizing their commitment to creative narratives, where possibilities are as vast as the sky.

Lazarus
Lazarus
Lazarus
{Solution}

Set to take centre stage.

The transformation was profound. Looming Light Media's brand identity became a living testament to their dedication to crafting unique cinematic experiences. David and Tom couldn’t be happier with their vision turning out better than they had imagined. With an enhanced visibility and distinct brand recognition, Looming Light Media was set to illuminate screens, captivate audiences, and carve its own unforgettable narrative.

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